bus option
9 Mar

Mobile Ticketing is making public transport easier than ever, but many cities have still not reaping the benefits

Smart solutions are so vital to our routine activity that everyone is always looking for new apps and tools to make their lives easier and that includes the public transportation. Just getting from point A to point B it’s not enough anymore. People want to move faster in a secure, comfortable and environmentally friendly way. They must have different ride options for least cost, minimal connections and eliminate the waiting time and walking distance between them. They don’t want to carry bills and coins (the exact amount), or a plastic card...

Comto_2017_Graphi image
30 Oct

Product Launch – From Mass Transportation To Maas Transportation

ZIG™: New Mobility as a Service Product Launched COLUMBUS, OH, 10/28 — ZED Digital (ZED) launched a new and innovative Mobility as a Service (MaaS) platform on October 24 called ZIG™ at the California Transit Association Conference in Long Beach California. This unique smart mobility platform eases the journey for transit customers, public transit agencies and smart cities towards a future with more sustainable mobility. The launch opened with remarks by Gary Coles, Strategic Advisor for MV Transportation, the leading provider of paratransit services and the largest privately-owned passenger transportation contracting firm in the United States....

smart 50
11 Sep

ZED Digital’s Sumithra Jagannath Honored as a SMART 50

2017 Central Ohio Smart 50

There are executives in Central Ohio who work within and just outside of 270. They may not have their names on buildings (yet), but these leaders are making decisions that impact the future of all of us in the city of Columbus. The September issue of Smart Business Columbus is bringing these SMART 50 leaders to the forefront to recognize these impressive individuals who run these dynamic local companies. ZED Digital is proud to share that our very own President and CEO, Sumithra Jagannath, is a 2017 honoree on this distinguished list.

single payment
31 Aug

The Power of Transportation using Multi-Model


 Imagine this…

A businesswoman leaves her home in the morning on her bicycle for the nearby bus stop. She determines her departure by looking at her mobile device to see how long it will take her to get to the bus stop and work. Once she rides her bike to the bus stop, she leaves her cycle in a secured bike parking facility she accesses with her universal fare card. Once the bus arrives, she gets on the bus using that same fare card. As she gets off the bus near work, she stops to grab a coffee and pays for her java with the same universal fare card. While waiting for her drink, she examines her appointments for the day, and reserves an electric vehicle for her 2pm meeting across town using the universal fare card. At the end of her work day, she goes to the closest bus stop, rides the bus to the transit station near her home and where her bike is, picks up her bike and pedals home.  This is not imagination. This is multimodal transportation happening around the world as you read this.

zed digital solution
7 Jul

No More Boring Homepages: 5 Ways To Personalize Your Website


What is Website Personalization? 5 ways to personalize your Business Website

So, what is website personalization? Many people believe that it is just a personalized website. While that is a start, personalization is so much more than content on a website. Many of us have seen personalization pages without realizing it was a website that implemented personalization. Think websites like Amazon, Netflix, Spotify, and Hulu. Now that’s personalization! Personalization can best be described as a company that created a data-driven online experiences just for you. That is, your website is tailored to your specific interests, on your previous actions on the website, rather than the static page everyone sees all the time. At ZED Digital, we specialize in website personalization and offer 5 tips on how you can implement Website Personalization in your business to give each of your customers their own rich experience about your products and services.

blog cover
23 Jun

A Blog On Vlogs

Communicating your craft You have a large mixing bowl, vital ingredients, and the motivation to create and share an awesome meal. You’ve also been cooking since you were a kid, so this is your passion. In fact, you have so many recipes and you just want to share them with the world! The internet is where you share what you know. Cooking, is a very visual activity. Although all you need is the instructions to make a meal, you will hardly ever see a recipe without at least an image of the...

comt smart transportation
3 May

ZED Digital to Present at COMTO National Conference: Digital Trends for Transportation


The Power of Web Personalization & Multi-Modal Transit Technology
In a recent two-year study on the psychology behind wayfinding strategies with major transportation agencies in the US, research demonstrated that transit agencies have eight seconds to provide useful answers to a customer’s questions before the consumer becomes frustrated and walks away*. In other words, agencies only have eight seconds to display all the transit information travelers needs for a successful first impression.

pool view
12 Apr

City of Gahanna Selects ZED Digital to Redesign Website


The city of Gahanna has chosen to partner with ZED Digital in working on the redesign and personalization of the City’s website. ZED Digital will be working closely with city departments to design homepages that are customized to fit the needs of residential, tourist, governmental, and business users that visit the city’s website.


Users will be able to select who they are and tailor their experience to what best suits their needs, lifestyle, activities, and work. They will also be able to interact with a city map to view neighborhood demographics, weather, traffic, local shopping, local services, and so much more.


6 Apr

ZED named Finalist in Healthcare Symposium Business Pitch Competition


This morning, April 6th 2017, at the South Central Ohio Healthcare Supplier Diversity Symposium, Sumithra had the privilege of speaking to an audience of over 350 healthcare C-level executives and professionals in a business pitch competition. ZED was selected as a finalist after 3 rounds of interviews and was invited to the Symposium to deliver a final speech to an executive panel of judges. She delivered the following pitch:

“Hello, I am Sumithra Jagannath, the president of ZED Digital, a Digital Software Enterprise headquartered in Columbus Ohio.


bus tour
16 Feb

COTA Selects ZED Digital to Launch New Website and Real-time Transit Tracking

Central Ohio Transit Authority (COTA) announced the selection of ZED Digital as their digital agency tasked with the complete makeover of ZED Digital will work closely with COTA to innovate and redesign the end-user experience to aid commuters better utilize COTA’s transit options in the city of Columbus.

“We are thrilled to be chosen for such a prestigious project in a time where Columbus is growing and expanding.”, says President, Sumithra Jagannath. “We are honored to work alongside an agency whose primary concern is the connectivity of Columbus residents and the transparency of a newer, smarter city.”