mobile view
6 May

Covid-19: Re-thinking Fare Collection Solutions

How Touchless fare validators can increase driver and passenger safety in a post-COVID era The COVID-19 crisis has officially put a stranglehold on America’s way of life. Public transportation, as we know it, has been widely disrupted. Work from home will probably not continue at the same level it is today. Transit ridership will likely rebound however new best practices will emerge with regard to passenger health and safety. While the recent innovations in transforming urban mobility and environmental sustainability, including Mobility as a Service, autonomous and electric vehicles, and ridesharing will...

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26 Mar

Touchless Fare Validators Enhance Driver And Rider Safety During Covid-19

COLUMBUS, OH, March 27, 2020 – Given the critical need to stop the spread of the coronavirus in the U.S., Transit agencies are faced with the challenges of temporary fare suspension, service reductions, higher cleaning costs, and a severe decrease in ridership. There is a need to enhance driver and rider health safety if public transportation is to continue to be viable in this new era of social distancing. ZED Digital, a transit technology company headquartered in Columbus, Ohio, recently launched a patent-pending touchless fare collection technology that can enable continued fare...

11 Mar

Internet of Things Technology Use in Urban Planning for Smart Cities

This latest technology provides valuable data and analytics insights for modern-day city planning

thumbnail_Untitled design (4)High-speed internet and the increasing use of smartphones on a daily base over the last decade have led to increased use of emerging technology such as the Internet of Things. The average US adult spent 3:34 hours/day on mobile devices in 2019, according to EMarketer Inc. This trend will continue through 2020 and has now led to the onset of the use of mobile apps where riders can receive on-demand and integrated mobility options for riding public transportation, rideshare, and bike-share services all in one single app.

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bus option
9 Mar

Mobile Ticketing is making public transport easier than ever, but many cities have still not reaping the benefits

Smart solutions are so vital to our routine activity that everyone is always looking for new apps and tools to make their lives easier and that includes the public transportation. Just getting from point A to point B it’s not enough anymore. People want to move faster in a secure, comfortable and environmentally friendly way. They must have different ride options for least cost, minimal connections and eliminate the waiting time and walking distance between them. They don’t want to carry bills and coins (the exact amount), or a plastic card...

single payment
31 Aug

The Power of Transportation using Multi-Modal

 Imagine this…

A businesswoman leaves her home in the morning on her bicycle for the nearby bus stop. She determines her departure by looking at her mobile device to see how long it will take her to get to the bus stop and work. Once she rides her bike to the bus stop, she leaves her cycle in a secured bike parking facility she accesses with her universal fare card. Once the bus arrives, she gets on the bus using that same fare card. As she gets off the bus near work, she stops to grab a coffee and pays for her java with the same universal fare card. While waiting for her drink, she examines her appointments for the day, and reserves an electric vehicle for her 2pm meeting across town using the universal fare card. At the end of her work day, she goes to the closest bus stop, rides the bus to the transit station near her home and where her bike is, picks up her bike and pedals home.  This is not imagination. This is multimodal transportation happening around the world as you read this.

zed digital solution
7 Jul

No More Boring Homepages: 5 Ways To Personalize Your Website


What is Website Personalization? 5 ways to personalize your Business Website

So, what is website personalization? Many people believe that it is just a personalized website. While that is a start, personalization is so much more than content on a website. Many of us have seen personalization pages without realizing it was a website that implemented personalization. Think websites like Amazon, Netflix, Spotify, and Hulu. Now that’s personalization! Personalization can best be described as a company that created a data-driven online experiences just for you. That is, your website is tailored to your specific interests, on your previous actions on the website, rather than the static page everyone sees all the time. At ZED Digital, we specialize in website personalization and offer 5 tips on how you can implement Website Personalization in your business to give each of your customers their own rich experience about your products and services.

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23 Jun

A Blog On Vlogs

Communicating your craft You have a large mixing bowl, vital ingredients, and the motivation to create and share an awesome meal. You’ve also been cooking since you were a kid, so this is your passion. In fact, you have so many recipes and you just want to share them with the world! The internet is where you share what you know. Cooking, is a very visual activity. Although all you need is the instructions to make a meal, you will hardly ever see a recipe without at least an image of the...

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4 Oct

How Personalization Can Cure Your Search Problems

Search is currently the biggest digital marketing investment for businesses, but the gap is closing. With display ads (videos, rich media, banners, etc.) set to overtake search this year, those looking to gain a competitive advantage online should start looking beyond search and towards personalization. It has been increasingly difficult to get value out of search. Google’s shift towards large, content-driven search results makes search a huge investment of time and labor. Search will always be an important way to attract new business, but it’s now becoming more important to convert the visitors...

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29 Sep

Transforming Your Company Through A New Customer Journey Approach

What is a customer journey? Why is it important? How can your company utilize it? All of these questions are important to ask when developing a customer driven marketing campaign for your company or small business. A “customer journey” is a marketing campaign used to create better experiences for your target market through the business cycle. The customer journey aligns with the development of the business lifecycle and are broken up into several stages along the way to provide a positive, efficient, and most important, a profitable customer experience. Through various...

search rank
9 Nov

2015 Search Ranking Factors


We’re almost to the end of 2015, but Google and other search engines keep moving right along. The SEO world changes fast so the SEO tactics that worked just a couple years ago might have little correlation with success now. To keep the digital community updated on search ranking factors for site placement, we are offering this free white paper.