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awards
10 Nov

ZED Named Honoree for 2016 BizTech Award

biztech-awards-logo-2015-rgbCOLUMBUS, Ohio, Nov. 9, 2016 – ZED Digital is proud to announce it has been selected as the 2016 BizTech Awards Honoree in the Minority-Owned Business Enterprise category. The Columbus Business First BizTech Awards recognizes the people, organizations and companies that make an impact on technology and innovations in Central Ohio.

blog cover
4 Oct

How Personalization Can Cure Your Search Problems

Search is currently the biggest digital marketing investment for businesses, but the gap is closing. With display ads (videos, rich media, banners, etc.) set to overtake search this year, those looking to gain a competitive advantage online should start looking beyond search and towards personalization. It has been increasingly difficult to get value out of search. Google’s shift towards large, content-driven search results makes search a huge investment of time and labor. Search will always be an important way to attract new business, but it’s now becoming more important to convert the visitors...

blog cover
29 Sep

Transforming Your Company Through A New Customer Journey Approach

What is a customer journey? Why is it important? How can your company utilize it? All of these questions are important to ask when developing a customer driven marketing campaign for your company or small business. A “customer journey” is a marketing campaign used to create better experiences for your target market through the business cycle. The customer journey aligns with the development of the business lifecycle and are broken up into several stages along the way to provide a positive, efficient, and most important, a profitable customer experience. Through various...

search rank
9 Nov

2015 Search Ranking Factors

 

We’re almost to the end of 2015, but Google and other search engines keep moving right along. The SEO world changes fast so the SEO tactics that worked just a couple years ago might have little correlation with success now. To keep the digital community updated on search ranking factors for site placement, we are offering this free white paper.

digital marketing strategies
15 Oct

What is digital marketing really about?

According to SAS Institute Inc., digital media is so pervasive in nature that consumers have access to information any time and in any place they want it. People no longer hear or find information based on the advertisements that you personally tailor to make them believe what you want them to believe. Media is everywhere in many open forms and the consumers don’t just see what your company has to say about the brand but what friends, family, and peers are saying. They listen to people they trust and if...

google template
3 Sep

The Power of Google Search

“Google search has the power to rig the 2016 election”, according to Fortune’s recent article based off of the American Institute for Behavioral Research and Technology’s study. What a thought. Something as simple as asking the Google search bar, “who will win the presidential election” is enough to sway undecided voters by nearly 20%.  And why not? The NY Times stated that Google search engine accounts for nearly 80% of all web searches in the US. According to Statistic Brain Research Institute in 2014, Google had an average of 5,740,000,000 searches per day. If that doesn’t prove Google search is a trusted authority amongst web users, then we’re not paying attention.

system code
3 Jul

Website Platforms: The Basics

  

Many people don’t realize that a website is actually just the surface level of the way the internet and search engines work. While a website plays a key role in online marketing and SEO, choosing the right platform to host your website is just as important as the site itself. To distinguish the two, a platform allows additional website functionality through means of application programming interface, API. The API allows different functionalities to become active on a website, enhancing its purpose and marketing benefit.

mobile view
26 Jun

What were the Consequences of the Google Mobile Update?

It’s been over 2 months since Google updated its algorithm to rank responsive websites higher in search results. Google stated that the update would be rolled out over the course of the week so we should be able to analyze the effects. Sure enough, some websites that didn’t convert to a responsive website in time saw their mobile rankings drop precipitously.

cyber attack
28 Apr

Security Vulnerability on WordPress Websites

This past week, there have been increased incidences of hacking on WordPress websites and is likely to continue for several more weeks. If hacked, your website may be unavailable for use until restored.

Anyone using a WordPress website should take certain immediate actions to ensure their websites are secure.

What should I do?
google template
24 Apr

New Google Update Favors Responsive Design

Google announced, starting April 21 2015, mobile-friendly websites will rank better on mobile devices. This announcement means your website traffic could drop significantly unless you have a mobile-friendly website. This shift obviously has an impact on your website strategy. A website that is user-friendly on multi-platform devices such as smart phones and tablets is vital. This is where responsive web design comes into play....