Sumithra Jagannath


Sumithra's Bio

Sumithra Jagannath is a driven, technology-focused President with deep roots in software development, custom enterprise search engine development and digital marketing strategies. She is the Owner of ZED Digital (, a digital software enterprise based in Columbus, Ohio. ZED Digital provides web & mobile application development and digital marketing solutions to help businesses grow their online revenues and become authorities in their market.

Ms. Jagannath is a McGill University post graduate and served as professor of software usability at Concordia University graduate school in Montreal, Canada. She founded a consulting firm in software usability fresh out of college and has not looked back since. She now sits on the Web Development Board of Advisors at Franklin University and is the Vice President for Healthcare Businesswomen’s Association. Her expertise stems from her passion for computers and 20+ years of experience in software development and implementing usability engineering processes in organizations such as utility companies, banks and Government organizations.

Her flagship product for transit called ZIG has provided state of the art technology in trip planning to leading transit organizations in the country such as Central Ohio Transit Authority and Greater Cleveland RTA.

Her technology has been mentioned in leading publications such as The Wall Street Journal, London Times and The Hindu Business Line and was also named as a finalist to the Canadian Octas awards and BizTech Innovation awards.

She is a spirited entrepreneur, public speaker and the proud mother of a beautiful daughter. She was elected to the Who's Who of entrepreneurs and Oser au Feminin, a French publication of powerful women in business and won the Minority Business Enterprise of the Year in the Biztech Awards from Columbus Business First. Through her career, Ms. Jagannath has led international teams based in Canada, India, USA and South Africa.

DR Srini Ramaswamy


Srini's Bio

Dr. Srini is passionate about design of large scale software-integrated systems that impact quality of human life.

  • Strong track record in fostering highly functional global teams that engage in thoughtful risk taking and creative problem-solving in a fast-paced, deadline-driven environment
  • Demonstrated global technology management expertise with experiences in managing local, remote, outsourced/offshore and virtual technical/cross-functional teams.
  • Deep understanding of software development and project management expertise across the product life cycle promoting highly effective product development (Waterfall, Agile) approaches and project execution with a focus on Performance, Quality, Cost and Innovation and Continuous Improvement; while balancing new feature development with paying down historical technical debt.
  • Ability to manage and lead a culturally diverse, world-class software development team within the organization to achieve superior results while anticipating risks and roadblocks
  • Actively consulted as an expert on legal cases involving globally outsourced projects, identity theft and POS credit card authentication cases.

Data Aggregation for Smart Cities and Transportation, Technical / Engineering Management (Software and Systems), Program/Project Management, New technology scouting and evaluation, Vision / strategy development and execution, software development process adaptation and improvement, Industrial Automation systems, Energy, Power & Water Systems, Healthcare systems, Healthcare IT, Big Data, Cloud Computing.
Enjoy travel, reading, writing, speaking to students and educational advocacy issues. Have traveled extensively in Europe, Asia and Americas; enjoy visits to natural and man made wonders; visited the Amazon, Galapagos, Stonehenge, Fjords, Pompeii, Millau Viaduct, Cricket 'holy' grounds (Lords and MCG), Himalayas, Alps, Andes (Cotapaxi, Chimborazo) and the Rockies.
DR Srini Ramaswamy


Martin's Bio

Frank T. Martin is an Hall of Fame awardee for 2016 by the American Public Transit Association. He has spent more than three decades in the transit industry including private and public sectors in senior management (Senior Vice President - Atkins and Vice President – First Transit formally ATE Management and Service Company, Inc. respectively) for two global transportation and engineering companies and as Chief Executive Officer and Chief Operating Officer for several of the nations’ top transit organizations.

As a public servant, Frank developed the reputation as a skilled and accomplished public transportation management executive solving some of the most complex issues facing the public transit industry. He carried the same skills into the private sector for over the past ten years becoming a trusted advisor, as well as emerging as one of the industry’s preeminent business development and sales strategist.

Mr. Martin has extensive experience in business development and sales, urban and regional planning, including over 40 years of experience in managing and directing transportation projects focusing on multidisciplinary and complex planning, administration, and operations and maintenance; analyzing program systems and processes; and developing business plans and strategies to optimize operating efficiency.

He has served as a general manager and chief operating officer for several of the nation’s top transit systems and has served in an oversight capacity for the implementation of programs from South Florida (South Florida Regional Transportation Authority, formerly Tri-Rail) to Northern California (ACE, Caltrain, and Capital Corridor) while working as the chief operating officer for the Santa Clara Valley Transportation Authority (VTA).


Website Personalization is a user-centered approach that can be used to identify opportunities for improving the holistic end-user experience. This approach puts the various users and their needs at the center and unearths important discoveries about end-user needs in the context of the end-to-end “customer journey”. This approach may help you understand what is important to the website user, identifies gaps in the existing experience, prioritizes what to focus on at key interactions, and identifies relevant solutions that can support the creation of content, design roadmaps and business cases for the website.

Personalization shows users that you respect their time. Gaining and maintaining their trust in your service is critical. For businesses, personalization allows you to extend your brand digitally to all people from all walks of life – a virtual assistant, if you will.

What Personalization Tools can identify

  • Place Of Work

  • Size Of Company

  • Revenue

  • Industry

  • Geo-Location

  • Device Used

  • Product Interest

  • Buying History

  • Site History

  • Number Of Visits

  • Search Terms

  • Price Sensitivity

Personalization Advantages

Individual Based Personalization
  • One on one conversations with your current and potential customers
  • Software allows for unification conversations across all channels and generate personalized experiences.
  • Audience segmentation divides information into more personalized sections so that users see content that is important to them.
Optimized Landing Pages
  • Instead of creating multiple static landing pages with a variety of designs and Calls-to-actions, real-time personalization allows you to create “smart” landing page with content, visuals, and CTAs that are adjusted depending on who lands on them.
More Qualified Leads
  • The more form fields, questions, and roadblocks you put in front of visitors, the less likely they are to become customers.
  • Tracking your visitors’ behaviors and web activity can determine their level of interest in your solution in addition to your interest in them.
  • Personalization drives particularly qualified leads when paired with Account Based Marketing.
Of companies fail to personalize their website
in-house marketers who personalize their web experiences see a 19% uplift in sales
Of online consumers get frustrated with websites when content appears that has nothing to do with their interests.
Call-to-actions targeted to user had a 42% higher view-to-submission rate
Are You Ready for Personalization?

Learn More About Web Personalization in this Free Guide
Fill out the information below to learn how website personalization can improve the online experience for each user.

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