Sumithra Jagannath

SUMITHRA JAGANNATH

PRESIDENT, ZED DIGITAL
Sumithra's Bio

Sumithra Jagannath is a driven, technology-focused President with deep roots in software development, custom enterprise search engine development and digital marketing strategies. She is the Owner of ZED Digital (www.zeddigital.net), a digital software enterprise based in Columbus, Ohio. ZED Digital provides web & mobile application development and digital marketing solutions to help businesses grow their online revenues and become authorities in their market.

Ms. Jagannath is a McGill University post graduate and served as professor of software usability at Concordia University graduate school in Montreal, Canada. She founded a consulting firm in software usability fresh out of college and has not looked back since. She now sits on the Web Development Board of Advisors at Franklin University and is the Vice President for Healthcare Businesswomen’s Association. Her expertise stems from her passion for computers and 20+ years of experience in software development and implementing usability engineering processes in organizations such as utility companies, banks and Government organizations.

Her flagship product for transit called ZIG has provided state of the art technology in trip planning to leading transit organizations in the country such as Central Ohio Transit Authority and Greater Cleveland RTA.

Her technology has been mentioned in leading publications such as The Wall Street Journal, London Times and The Hindu Business Line and was also named as a finalist to the Canadian Octas awards and BizTech Innovation awards.

She is a spirited entrepreneur, public speaker and the proud mother of a beautiful daughter. She was elected to the Who's Who of entrepreneurs and Oser au Feminin, a French publication of powerful women in business and won the Minority Business Enterprise of the Year in the Biztech Awards from Columbus Business First. Through her career, Ms. Jagannath has led international teams based in Canada, India, USA and South Africa.

DR Srini Ramaswamy

DR. SRINI RAMASWAMY

CHIEF OF TECHNOLOGY, ZED DIGITAL
Srini's Bio

Dr. Srini is passionate about design of large scale software-integrated systems that impact quality of human life. He has a balanced blend of academic, start-up and industry experiences and serves as Chief of Technology at ZED Digital.

  • Strong track record in fostering highly functional global teams that engage in thoughtful risk taking and creative problem-solving in a fast-paced, deadline-driven environment
  • Demonstrated global technology management expertise with experiences in managing local, remote, outsourced/offshore and virtual technical/cross-functional teams.
  • Deep understanding of software development and project management expertise across the product life cycle promoting highly effective product development (Waterfall, Agile) approaches and project execution with a focus on Performance, Quality, Cost and Innovation and Continuous Improvement; while balancing new feature development with paying down historical technical debt.
  • Ability to manage and lead a culturally diverse, world-class software development team within the organization to achieve superior results while anticipating risks and roadblocks
  • Actively consulted as an expert on legal cases involving globally outsourced projects, identity theft and POS credit card authentication cases.

Specialization
Data Aggregation for Smart Cities and Transportation, Technical / Engineering Management (Software and Systems), Program/Project Management, New technology scouting and evaluation, Vision / strategy development and execution, software development process adaptation and improvement, Industrial Automation systems, Energy, Power & Water Systems, Healthcare systems, Healthcare IT, Big Data, Cloud Computing.
Personal
Enjoy travel, reading, writing, speaking to students and educational advocacy issues. Have traveled extensively in Europe, Asia and Americas; enjoy visits to natural and man made wonders; visited the Amazon, Galapagos, Stonehenge, Fjords, Pompeii, Millau Viaduct, Cricket 'holy' grounds (Lords and MCG), Himalayas, Alps, Andes (Cotapaxi, Chimborazo) and the Rockies.
DR Srini Ramaswamy

FRANK T. MARTIN

DIGITAL STRATEGIST, TRANSIT
Martin's Bio

Frank T. Martin is an Hall of Fame awardee for 2016 by the American Public Transit Association. He has spent more than three decades in the transit industry including private and public sectors in senior management (Senior Vice President - Atkins and Vice President – First Transit formally ATE Management and Service Company, Inc. respectively) for two global transportation and engineering companies and as Chief Executive Officer and Chief Operating Officer for several of the nations’ top transit organizations.

As a public servant, Frank developed the reputation as a skilled and accomplished public transportation management executive solving some of the most complex issues facing the public transit industry. He carried the same skills into the private sector for over the past ten years becoming a trusted advisor, as well as emerging as one of the industry’s preeminent business development and sales strategist.

Mr. Martin has extensive experience in business development and sales, urban and regional planning, including over 40 years of experience in managing and directing transportation projects focusing on multidisciplinary and complex planning, administration, and operations and maintenance; analyzing program systems and processes; and developing business plans and strategies to optimize operating efficiency.

He has served as a general manager and chief operating officer for several of the nation’s top transit systems and has served in an oversight capacity for the implementation of programs from South Florida (South Florida Regional Transportation Authority, formerly Tri-Rail) to Northern California (ACE, Caltrain, and Capital Corridor) while working as the chief operating officer for the Santa Clara Valley Transportation Authority (VTA).

ZED TRAINING


ZED DIGITAL PROVIDES INNOVATIVE EDUCATION, TOOLS AND CAREER DEVELOPMENT PROGRAMS TO STRENGTHEN & SUPPORT INTERNET MARKETING SKILLS & PERFORMANCE FOR BUSINESSES & INDIVIDUALS

There is a growing need among businesses to keep up with the fast-evolving digital world and to leverage the Internet in order to effectively grow their businesses.

To this end, we provide training, workshops and education programs to help create awareness and help leverage Digital Solutions for their businesses. A Gartner Group survey published in 2014 predicts that the Online Marketing Industry will reach maturity in just 2 years. Our goal through our training programs is to help businesses be prepared to compete effectively when this happens.

Sumithra’s conversation titled The Next Frontier: The Power of Transit Personalization was on Monday, July 17th. It illustrated how transit agencies can easily integrate universal technologies into each rider’s daily life. This relevant knowledge and interactive-user experience connects public transit agencies with individual customers in a more effective, intuitive and most of all, an intelligent (data-driven) manner. By helping each rider get from Point A to Point B, utilizing multi-modal means of transportation, this technological experience saves time and money for the agency as well as each rider..

Results from our workshop

“The Next Frontier: The Power of Transit”

Content: 9.78 / 10
Content: 9.78 / 10
Topic :10 / 10
Topic :10 / 10
Slides and Handouts: 9.85 / 10
Slides and Handouts: 9.85 / 10
Speaker/Presentation Quality: 9.92 / 10
Speaker/Presentation Quality: 9.92 / 10
  • “There was nothing I didn’t like. The convenience of everything housed on one site.”

    Broward County COMTO Participant
  • “The presentation was easy to understand with all the technical information”

    another Broward County Participant
  • “Loved the interactive Group Exercise on Finding a Bus stop”

    Trimet Participant
  • “Enjoyed the Usability Test Results and understanding the process and how the technology will be integrated into the COTA website.”

    USDOT Participant
  • “The Usability test results, helped to understand the current process and how much time is wasted. I loved the COTA site, how everything will be integrated.”

    USDOT Participant 
  • “Really enjoyed the personalization that gives users options that meets their own needs”

    Trimet Participant

HOURS OF TRAINING DELIVERED


2016 RESULTS


Venue: 9.57 / 10
Venue: 9.57 / 10
Food: 9 / 10
Food: 9 / 10
Content: 9.35 / 10
Content: 9.35 / 10
Topic: 9.57 / 10
Topic: 9.57 / 10
Speaker/Presentation Quality: 9.35 / 10
Speaker/Presentation Quality: 9.35 / 10
ZED TRAINING HAS HELPED BUSINESSES UNDERSTAND AND IMPROVE THEIR WEBSITE STRATEGY
  • Make informed investment decisions on Internet Initiatives

  • Strengthen the Web presence of your business

  • Provide strategies for increasing ROI on Internet Investments

  • Provide a Trained Talent-Pool for your hiring needs

  • Train your teams for increased efficiency while reducing dependence on outside resources

  • Create standardized on-boarding processes for your new hires

  • Stay current on fast-changing technologies and trends on the Internet

RESULTS FROM OUR WEBSITE PERSONALIZATION & DATA ANALYTICS WORKSHOP


Venue: 9.22 / 10
Venue: 9.22 / 10
Food: 9.33 / 10
Food: 9.33 / 10
Content: 9.0 / 10
Content: 9.0 / 10
Topic: 9.0 / 10
Topic: 9.0 / 10
Speaker/Presentation Quality: 8.56 / 10
Speaker/Presentation Quality: 8.56 / 10

zed-training

Digital Marketing Workshop series for 2016

Event
ZED will be presenting at the COMTO National Conference July 14-18 in the Detroit Marriot Jul/14/2017 - Jul/18/2018
Renaissance Center 400 Renaissance Dr. Detroit, MI
ZED WORKSHOP: Bridging the Gap Between Personalization & Web Analytics Oct/18/2016
Brookside Country Club
IS YOUR WEBSITE READY FOR PERSONALIZATION ? Feb/04/2016
Brookside Country Club
LEVERAGING SOCIAL MEDIA TO GROW YOUR BUSINESS Dec/02/2015
The Boathouse At Confluence Park
HOW TO MAKE THE RIGHT SIZED INVESTMENT DECISION FOR YOUR WEBSITE? Sep/17/2015
Columbus,Ohio
5 WEBSITE MISTAKES & HOW NOT TO MAKE THEM Aug/27/2015
Columbus,Ohio
MAXIMIZING WEBSITE LEADS IN A COMPETITIVE MARKET May/28/2015
Columbus,Ohio
WHAT ARE THE 5 KEY WEBSITE METRICS THAT MATTER? Apr/16/2015
Columbus,Ohio
FROM SUSPECTS TO PROSPECTS - THE ART OF WEB CONVERSION Mar/11/2015
Columbus, Ohio