User Experience Strategy
User Experience Strategy as applied in Human Factors Engineering is a user-centered approach that can be used to identify opportunities for improving the holistic end-user experience. This innovative approach puts the various users and their needs at the center and unearths important discoveries about needs in the context of the end-to-end “customer journey”. This approach helps to generate a list of actionable tactics and design criteria for improving the overall experience for the users of a system.
This approach can help you put into context what is important to the website user, identify where there are gaps in the existing experience, prioritizes what to focus on at key interactions, and identifies relevant solutions that can support the creation of content, design road maps and business cases.
WHY USABILITY IS IMPORTANT
- Users decide if your website is credible or not in only 3 seconds.
- In most cases, users take only 10 seconds to browse a website. They leave quickly if they don’t find reason to stay.
- When users arrive at a site with a specific task to accomplish, they typically attempt it for less than one minute before abandoning the site.
- The majority of visitors will never return to a website in which they experienced usability issues.
- In a 15-year distribution of Website User Experience Review scores, Forrester Research continues to find significant problems with basic usability:
- 6% of sites have inefficient task flows.
- 8% of sites have lengthy page load times, broken links and images.
User Experience is not just about the design and feel of the website, but the strategic understanding of its users and their behavior to leverage the best experience for each individual. Developing a solid strategy is key.
Do not just leave the planning at “creating a good user experience”. Develop a set of high-level goals, strategies and tactics that help develop a plan that best utilizes a design for the ideal end-user experience.