Sumithra Jagannath


Sumithra's Bio

Sumithra Jagannath is a driven, technology-focused President with deep roots in software development, custom enterprise search engine development and digital marketing strategies. She is the Owner of ZED Digital (, a digital software enterprise based in Columbus, Ohio. ZED Digital provides web & mobile application development and digital marketing solutions to help businesses grow their online revenues and become authorities in their market.

Ms. Jagannath is a McGill University post graduate and served as professor of software usability at Concordia University graduate school in Montreal, Canada. She founded a consulting firm in software usability fresh out of college and has not looked back since. She now sits on the Web Development Board of Advisors at Franklin University and is the Vice President for Healthcare Businesswomen’s Association. Her expertise stems from her passion for computers and 20+ years of experience in software development and implementing usability engineering processes in organizations such as utility companies, banks and Government organizations.

Her flagship product for transit called ZIG has provided state of the art technology in trip planning to leading transit organizations in the country such as Central Ohio Transit Authority and Greater Cleveland RTA.

Her technology has been mentioned in leading publications such as The Wall Street Journal, London Times and The Hindu Business Line and was also named as a finalist to the Canadian Octas awards and BizTech Innovation awards.

She is a spirited entrepreneur, public speaker and the proud mother of a beautiful daughter. She was elected to the Who's Who of entrepreneurs and Oser au Feminin, a French publication of powerful women in business and won the Minority Business Enterprise of the Year in the Biztech Awards from Columbus Business First. Through her career, Ms. Jagannath has led international teams based in Canada, India, USA and South Africa.

DR Srini Ramaswamy


Srini's Bio

Dr. Srini is passionate about design of large scale software-integrated systems that impact quality of human life.

  • Strong track record in fostering highly functional global teams that engage in thoughtful risk taking and creative problem-solving in a fast-paced, deadline-driven environment
  • Demonstrated global technology management expertise with experiences in managing local, remote, outsourced/offshore and virtual technical/cross-functional teams.
  • Deep understanding of software development and project management expertise across the product life cycle promoting highly effective product development (Waterfall, Agile) approaches and project execution with a focus on Performance, Quality, Cost and Innovation and Continuous Improvement; while balancing new feature development with paying down historical technical debt.
  • Ability to manage and lead a culturally diverse, world-class software development team within the organization to achieve superior results while anticipating risks and roadblocks
  • Actively consulted as an expert on legal cases involving globally outsourced projects, identity theft and POS credit card authentication cases.

Data Aggregation for Smart Cities and Transportation, Technical / Engineering Management (Software and Systems), Program/Project Management, New technology scouting and evaluation, Vision / strategy development and execution, software development process adaptation and improvement, Industrial Automation systems, Energy, Power & Water Systems, Healthcare systems, Healthcare IT, Big Data, Cloud Computing.
Enjoy travel, reading, writing, speaking to students and educational advocacy issues. Have traveled extensively in Europe, Asia and Americas; enjoy visits to natural and man made wonders; visited the Amazon, Galapagos, Stonehenge, Fjords, Pompeii, Millau Viaduct, Cricket 'holy' grounds (Lords and MCG), Himalayas, Alps, Andes (Cotapaxi, Chimborazo) and the Rockies.
DR Srini Ramaswamy


Martin's Bio

Frank T. Martin is an Hall of Fame awardee for 2016 by the American Public Transit Association. He has spent more than three decades in the transit industry including private and public sectors in senior management (Senior Vice President - Atkins and Vice President – First Transit formally ATE Management and Service Company, Inc. respectively) for two global transportation and engineering companies and as Chief Executive Officer and Chief Operating Officer for several of the nations’ top transit organizations.

As a public servant, Frank developed the reputation as a skilled and accomplished public transportation management executive solving some of the most complex issues facing the public transit industry. He carried the same skills into the private sector for over the past ten years becoming a trusted advisor, as well as emerging as one of the industry’s preeminent business development and sales strategist.

Mr. Martin has extensive experience in business development and sales, urban and regional planning, including over 40 years of experience in managing and directing transportation projects focusing on multidisciplinary and complex planning, administration, and operations and maintenance; analyzing program systems and processes; and developing business plans and strategies to optimize operating efficiency.

He has served as a general manager and chief operating officer for several of the nation’s top transit systems and has served in an oversight capacity for the implementation of programs from South Florida (South Florida Regional Transportation Authority, formerly Tri-Rail) to Northern California (ACE, Caltrain, and Capital Corridor) while working as the chief operating officer for the Santa Clara Valley Transportation Authority (VTA).

The ZIG App, Privacy Policy

ZIG (“We”, “Us”, “Our”) has developed a mobile application (“ZIG App”, “App”) that collects data from your device in order to provide you with pertinent transport information for nearby services.


By using the ZIG App, you accept the terms and conditions described in this Privacy Policy.


This Privacy Policy describes how we collect, use and disclose your information and how this information can be accessed and deleted when necessary.

  1. SCOPE

The ZIG App may contain links to websites, apps, products or services that are operated by third parties (such as Uber). This Privacy Policy does not extend to these third parties on which we have no control and for which we cannot be held liable. We encourage you to read about the privacy policies, procedures and practices of those third parties.


We collect and process information from your device in several ways, including:

  • Once you have given us your consent to track your location, we keep track of your location and movement, including your latitude, longitude, time and speed of travel.
  • The collection of location data only happens while the ZIG App is in the foreground (unless explicitly stated otherwise by the ZIG App) and if you’ve granted the ZIG App access to your device’s location services.
  • We collect your preferences, including favorite routes, saved locations and other personal customizations such as the “Minimize Walking” option you may select for planning a-to-b trips.
  • We also automatically collect usage details each time you use the ZIG App, including the country of origin, the searches you make, the routes you interact with, the type of phone or OS you are using, etc.
  • We collect your name, phone number, email address and other information you may provide when using the “Send Feedback” feature in the Settings view. When using that option, a “debugging info.txt” file is automatically attached to the email body and contains contextual information (such as your current location, device type, OS version, etc.) that help us address issues you may be reporting.
  • We collect contact information (email and/or push notification token) when you explicitly request to be notified when the ZIG App supports a new market.

We may use information collected from or provided by you for the following purposes:

  • Provide you with pertinent transport information for nearby services;
  • Understand your preferences so that we can customize the ZIG App for you, such as recommending personalized transport options;
  • Measure usage of the ZIG App, including usage of specific features and views;
  • Generate real-time location data of transit vehicles and broadcast the vehicle location and predicted arrival times to other users;
  • Securely transfer your payment information and user credentials to mobility operators to provide you access to their services;
  • Securely transfer your payment information and user credentials to bike share operators to provide you access to their bikes.;
  • Develop and improve the ZIG App based on your feedback and interactions;
  • Guide product development and build new features;
  • Conduct research on users habits and how they use public transportation;
  • Identify and correct bugs and other problems with the ZIG App;
  • Respond to your emails and help with support queries;
  • Subject to your consent, keep you posted from time to time on latest announcements and additional information;
  • Comply with law and regulations and lawful requests or orders.

The following are some examples of your options with regard to collection, use and disclosure of your information: You can stop all collection of location data easily and at any time by disabling location services in your device’s settings or by uninstalling the ZIG App.

  • You are not required to indicate any preferences (including setting your home and work address) in order to use the ZIG App, since these are optional.
  • You can provide anonymous feedback by using an email account that does not reveal your identity, and does not include your name. You can also manually remove the “debugging info.txt” attachment file from the email’s body if you do not want to share such contextual information with us.
  • You can unsubscribe at any time from mailing lists announcing newly released cities by clicking the “Unsubscribe” link in the emails you may receive.

We do not disclose your information to third parties without your explicit consent except for the following purposes:

  • In case you request assistance with the use of the ZIG App, we might share such request, including your contact information, with a third party directly involved in the issue.
  • When you purchase services from a third party (e.g. a mobility operator) through our app, we will share the information required to ascertain your lawful use of those services (including tokenized payment information, relevant personally identifiable information, and any relevant location data). For example, if you purchase a public transit ticket, we may share the time and location where you purchased that ticket in order to ensure that no fraudulent tickets have been sold.
  • In case of a prospective business transaction, you agree that the ZIG App may disclose anonymous and aggregate information to another corporation in order for the parties to determine whether to proceed with such transaction. In case a business transaction is completed, you agree that any information may be transferred to the corporation that owns ZIG App or the relevant part of it in order to carry its business. A “business transaction” includes, but is not limited to, a reorganization, merger, purchase, sale or other acquisition or disposition of a corporation or any of its assets.
  • In case we are required to comply with applicable law and regulations and lawful requests or orders or if it is otherwise permitted by law (i.e., protect and defend our rights, situation that threatens life, health or safety, etc.).

As ZIG is a public agency it is subject to any and all requirements of the Kentucky Open Records Act as it relates to disclosure of collected information. We also disclose anonymous and aggregate information to certain third parties for research, product development or other business purposes. 7.1 THIRD PARTY SOFTWARE/SERVICE While using the ZIG App, we may be using third party software and/or service for various needs, inter alia, in order to collect and/or process the information detailed herein (the “Third Party Service Provider”). Note that these are independent software and/or service providers and we do not take any liability about the information collection policies of these providers, or about any kind of issue, legal or otherwise, relating thereto. We may also provide additional transit-related services, including on-demand transit services, provided by our third party operational service partners (as they may evolve from time to time at our discretion). Such third party providers’ services include Uber and any other party, all of which are subject to a respective terms of use and privacy policies. Third party service providers used by the android app

  • Lyft’s SDK
  • Uber
  • Tuyenmonkey-mkloader
  • squareup.okhttp:okhttp

Third party service providers used by the ios app

  • GoogleMaps
  • AlamofireObjectMapper
  • UberRides
  • LyftSDK
  • XLActionController
  • NYAlertViewController
  • ExpandableCell
  • DateTimePicker
  • SwipeCellKit
  • Toast-Swift
  • IQKeyboardManagerSwift
  • PullUpController

We are committed to securing your information and we take reasonable physical, organizational and technical measures to protect your information against unauthorized access, use, disclosure, modification or destruction. These safeguards include, but are not limited to:

  • Storage on secure servers;
  • Encryption of the communication channels;
  • Limited access to employees and contractors on a “need-to-know” basis.

Although we take great efforts to protect your information, no security system can prevent all potential security breaches nor be immune from any wrongdoings or malfunctions.


We will retain your information as long as you use the ZIG App and for a reasonable time thereafter.


We store your information on servers located in North America. If you would like to remove or access any information that we have collected through ZIG App that is stored on our servers, please contact us at On receiving such a request, we will use reasonable efforts to provide you or delete such information.


We do not knowingly collect, use or disclose information from children under the age of 13. If we learn that we have collected information of a child under 13 without first receiving parental consent, we will take steps to delete such information within a reasonable time. If you have reason to believe that a child under the age of 13 has provided information to us, please contact us and we will take steps to delete such information within a reasonable time.


The ZIG App does not respond to Web browser “Do Not Track” (DNT) signals or other similar mechanisms. Third parties do not collect information about your online activities over time and across different Web sites when using the ZIG App.


We reserve the right to amend or change this Privacy Policy at any time without notice. In case of substantial changes to this Privacy Policy, we will alert you through our social media accounts within 30 days before such changes enter into effect. We will also update the privacy policy within the app on the date that such changes become effective. By using the ZIG App, you agree to be bound by the version of the privacy policy displayed on the date upon which you use the app. If you do not accept the amended or changed Privacy Policy, you may not access, use or continue to use the ZIG App. By continuing to access and use the ZIG App, you are acknowledging your acceptance of the amendments and changes. In any case, we recommend that you consult this page regularly in order to be informed of any changes in this Privacy Policy. When we post changes to this Privacy Policy, we will revise the “last updated” date at the end of this Privacy Policy.


If you have any questions or concerns about this Privacy Policy, please contact us by email at and we will examine and reply to all communications within reasonable delays.