What is a customer journey? Why is it important? How can your company utilize it? All of these questions are important to ask when developing a customer driven marketing campaign for your company or small business. A “customer journey” is a marketing campaign used to create better experiences for your target market through the business cycle. The customer journey aligns with the development of the business lifecycle and are broken up into several stages along the way to provide a positive, efficient, and most important, a profitable customer experience.
When a company decides to redesign their website or build a new one, there are 3 factors that often get forgotten:
- Website strategy. Many companies decide they want a new, prettier website and don’t stop to think about how it will be utilized to add value to their business.
- How much you’ll have to spend to see a return on investment. In order to develop a website that will generate leads and sales, you have to commit to invest time and money into the website.
- How long it will take to see a return on investment. Even great websites typically don’t grow your business right away. It can take years before your investment starts to really pay dividends.