What is a customer journey? Why is it important? How can your company utilize it? All of these questions are important to ask when developing a customer driven marketing campaign for your company or small business. A “customer journey” is a marketing campaign used to create better experiences for your target market through the business cycle. The customer journey aligns with the development of the business lifecycle and are broken up into several stages along the way to provide a positive, efficient, and most important, a profitable customer experience.
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