What is Digital Marketing

Whenever we attend conferences or networking events to meet new people, they’ll likely act as if they know what our job is about right up until we begin asking about their digital marketing strategy. In this day in age, it’s difficult to avoid the term “digital marketing”, much less, “digital media”. We are surrounded by it, often unaware of how much it influences and affects our decisions. We know it involves the internet and hosts of other social media outlets, terms, and software to make it run effectively, but what does it involve and why is it so important?

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