“Google search has the power to rig the 2016 election”, according to Fortune’s recent article based off of the American Institute for Behavioral Research and Technology’s study. What a thought. Something as simple as asking the Google search bar, “who will win the presidential election” is enough to sway undecided voters by nearly 20%. And why not? The NY Times stated that Google search engine accounts for nearly 80% of all web searches in the US. According to Statistic Brain Research Institute in 2014, Google had an average of 5,740,000,000 searches per day. If that doesn’t prove Google search is a trusted authority amongst web users, then we’re not paying attention.
It’s been over 2 months since Google updated its algorithm to rank responsive websites higher in search results. Google stated that the update would be rolled out over the course of the week so we should be able to analyze the effects. Sure enough, some websites that didn’t convert to a responsive website in time saw their mobile rankings drop precipitously.
Google announced, starting April 21 2015, mobile-friendly websites will rank better on mobile devices. This announcement means your website traffic could drop significantly unless you have a mobile-friendly website.
This shift obviously has an impact on your website strategy. A website that is user-friendly on multi-platform devices such as smart phones and tablets is vital. This is where responsive web design comes into play.