2015 Search Ranking Factors
We’re almost to the end of 2015, but Google and other search engines keep moving right along. The SEO world changes fast so the SEO tactics that worked just a couple years ago might have little correlation with success now. To keep the digital community updated on search ranking factors for site placement, we are offering this free white paper.
What is digital marketing really about?
According to SAS Institute Inc., digital media is so pervasive in nature that consumers have access to information any time and in any place they want it. People no longer hear or find information based on the advertisements that you personally tailor to make them believe what you want them to believe. Media is everywhere in many open forms and the consumers don’t just see what your company has to say about the brand but what friends, family, and peers are saying. They listen to people they trust and if...
The Power of Google Search
“Google search has the power to rig the 2016 election”, according to Fortune’s recent article based off of the American Institute for Behavioral Research and Technology’s study. What a thought. Something as simple as asking the Google search bar, “who will win the presidential election” is enough to sway undecided voters by nearly 20%. And why not? The NY Times stated that Google search engine accounts for nearly 80% of all web searches in the US. According to Statistic Brain Research Institute in 2014, Google had an average of 5,740,000,000 searches per day. If that doesn’t prove Google search is a trusted authority amongst web users, then we’re not paying attention.
