Sumithra Jagannath

SUMITHRA JAGANNATH

PRESIDENT, ZED DIGITAL
Sumithra's Bio

Sumithra Jagannath is a driven, technology-focused President with deep roots in software development, custom enterprise search engine development and digital marketing strategies. She is the Owner of ZED Digital (www.zeddigital.net), a digital software enterprise based in Columbus, Ohio. ZED Digital provides web & mobile application development and digital marketing solutions to help businesses grow their online revenues and become authorities in their market.

Ms. Jagannath is a McGill University post graduate and served as professor of software usability at Concordia University graduate school in Montreal, Canada. She founded a consulting firm in software usability fresh out of college and has not looked back since. She now sits on the Web Development Board of Advisors at Franklin University and is the Vice President for Healthcare Businesswomen’s Association. Her expertise stems from her passion for computers and 20+ years of experience in software development and implementing usability engineering processes in organizations such as utility companies, banks and Government organizations.

Her flagship product for transit called ZIG has provided state of the art technology in trip planning to leading transit organizations in the country such as Central Ohio Transit Authority and Greater Cleveland RTA.

Her technology has been mentioned in leading publications such as The Wall Street Journal, London Times and The Hindu Business Line and was also named as a finalist to the Canadian Octas awards and BizTech Innovation awards.

She is a spirited entrepreneur, public speaker and the proud mother of a beautiful daughter. She was elected to the Who's Who of entrepreneurs and Oser au Feminin, a French publication of powerful women in business and won the Minority Business Enterprise of the Year in the Biztech Awards from Columbus Business First. Through her career, Ms. Jagannath has led international teams based in Canada, India, USA and South Africa.

DR Srini Ramaswamy

DR. SRINI RAMASWAMY

CHIEF OF TECHNOLOGY, ZED DIGITAL
Srini's Bio

Dr. Srini is passionate about design of large scale software-integrated systems that impact quality of human life. He has a balanced blend of academic, start-up and industry experiences and serves as Chief of Technology at ZED Digital.

  • Strong track record in fostering highly functional global teams that engage in thoughtful risk taking and creative problem-solving in a fast-paced, deadline-driven environment
  • Demonstrated global technology management expertise with experiences in managing local, remote, outsourced/offshore and virtual technical/cross-functional teams.
  • Deep understanding of software development and project management expertise across the product life cycle promoting highly effective product development (Waterfall, Agile) approaches and project execution with a focus on Performance, Quality, Cost and Innovation and Continuous Improvement; while balancing new feature development with paying down historical technical debt.
  • Ability to manage and lead a culturally diverse, world-class software development team within the organization to achieve superior results while anticipating risks and roadblocks
  • Actively consulted as an expert on legal cases involving globally outsourced projects, identity theft and POS credit card authentication cases.

Specialization
Data Aggregation for Smart Cities and Transportation, Technical / Engineering Management (Software and Systems), Program/Project Management, New technology scouting and evaluation, Vision / strategy development and execution, software development process adaptation and improvement, Industrial Automation systems, Energy, Power & Water Systems, Healthcare systems, Healthcare IT, Big Data, Cloud Computing.
Personal
Enjoy travel, reading, writing, speaking to students and educational advocacy issues. Have traveled extensively in Europe, Asia and Americas; enjoy visits to natural and man made wonders; visited the Amazon, Galapagos, Stonehenge, Fjords, Pompeii, Millau Viaduct, Cricket 'holy' grounds (Lords and MCG), Himalayas, Alps, Andes (Cotapaxi, Chimborazo) and the Rockies.
DR Srini Ramaswamy

FRANK T. MARTIN

DIGITAL STRATEGIST, TRANSIT
Martin's Bio

Frank T. Martin is an Hall of Fame awardee for 2016 by the American Public Transit Association. He has spent more than three decades in the transit industry including private and public sectors in senior management (Senior Vice President - Atkins and Vice President – First Transit formally ATE Management and Service Company, Inc. respectively) for two global transportation and engineering companies and as Chief Executive Officer and Chief Operating Officer for several of the nations’ top transit organizations.

As a public servant, Frank developed the reputation as a skilled and accomplished public transportation management executive solving some of the most complex issues facing the public transit industry. He carried the same skills into the private sector for over the past ten years becoming a trusted advisor, as well as emerging as one of the industry’s preeminent business development and sales strategist.

Mr. Martin has extensive experience in business development and sales, urban and regional planning, including over 40 years of experience in managing and directing transportation projects focusing on multidisciplinary and complex planning, administration, and operations and maintenance; analyzing program systems and processes; and developing business plans and strategies to optimize operating efficiency.

He has served as a general manager and chief operating officer for several of the nation’s top transit systems and has served in an oversight capacity for the implementation of programs from South Florida (South Florida Regional Transportation Authority, formerly Tri-Rail) to Northern California (ACE, Caltrain, and Capital Corridor) while working as the chief operating officer for the Santa Clara Valley Transportation Authority (VTA).

Search Engine Optimization

We have developed an SEO strategy and technology that work together to elevate search rankings of websites for specific keywords. This is a combination of SEO and content distribution strategy that enables websites to:

  • Gain multiple positions on page 1 of search engines for a particular keyword
  • This results in dominance for the organization on search results
  • The website and related properties become content authorities on search engines for these keywords

This example shows how ZED helped drive SEO for healthcare institutions. First, ZED helped a major clinical research company in Columbus, OH, Aventiv Research, attain Google dominance on page 1 with traffic increasing 5‐fold! Our strategy effectively helped to push their major competitor OSU Medical Center out of page 1 of Google, ensuring Google search dominance for Aventiv Research. The same went for our work with Ohio Allergy Clinic who jumped far above companies like health grades.com and WebMD. Their top 3 presence on Google helped drive traffic and categorize them as an authority site in the region.

Software Development Process
Software Development Process

ZED digital will work with you on all four areas in the pie chart. As can be seen, the Integrated Marketing and Strategic SEO phases involve implementing the content marketing strategies for your business. The Customer Engagement denotes website navigation and content display strategies. As can be noted, a good amount of time will also be spent on implementing advanced analytics and tracking on all social channels, website landing pages, blogs and other content avenues to measure the impact of the new strategy. Two statistics that are helpful in measuring this activity are macro conversions and micro conversions:

Macro conversions – The big transactions in the customer’s online journey. Examples would be orders, payments completed, forms successfully downloaded, logins created or contacts received on contact forms. These are measurements of the ultimate goal and purpose of your website.

Micro conversions – These are all of the smaller interactions that lead to macro conversions. Examples include # clicks on a button during A/B testing, page views of a press release, a fan following a link on one of the Facebook posts, or the number of times an online form was downloaded.

Google Analytics generally pays attention to the number of page visits or page views to your website on a daily basis. This is certainly relevant information, but it tells you very little about how your visitors feel about you before or after they leave your website. Effective Internet  Marketing  involves not just knowing that your website converts visitors and is optimized, but how people got there to begin with. Where did they come from? Why did they come there? What motivated them to contact you? These are all very important  questions that micro conversions can help answer.