Usable Competitive Intelligence

A leading toy manufacturer in North America was faced with the challenge of monitoring and gathering market intelligence of their toys sold on multiple retail websites such as

THEY ARE LEADING TOY MANUFACTURER IN NORTH AMERICA

In this 3 year engagement, ZED Digital built and serviced an enterprise content aggregation engine that aggregated, organized and delivered market intelligence to the toy manufacturer’s web portal from dozens of leading online retailer websites such as walmart.com, toysrus.com, amazon.com in real-time.

The website users obtained real-time information about where a particular toy was sold and at what price. It also helped users to see if the particular toy was in stock and if so, how many were left in stock.

Services Provided


INVISIBLE WEB SEARCH

Using our unique data aggregation engine CloserLook®, ZED provided a customized Invisible Web Search to search multiple online retail sites in real-time.

UX DESIGN

ZED developed a web portal that unified the search results from multiple data sources onto a single web interface. The end-user could trigger searches across the entire state with one click, a real time-saver when compared to prior manual methods.

SOFTWARE DEVELOPMENT

This project show-cases ZED’s state-of-the art web search technology and large-scale Software Development expertise

DATABASE INTEGRATION

ZED’s Invisible Web Searches were used to unify data from web-based sources as well as internal data sources. This made it possible to cross-reference data between internal and public data sources, bringing unprecedented insight and reliable intelligence to the user’s fingertips.

RESULTS


% Efficiency in powering portal