Our Approach


TRADITIONAL APPROACH OUR APPROACH
Requirements gathering employ verbal techniques like interviewing and focus groups to identify user tasks. Leaves large gaps in requirements gathered. Employs User Experience strategy involving end-users to capture non-verbal tasks such as Visual, auditory and cognitive aspects. We also use empirical methods of usability testing to measure and ensure website of new site.
Qualitative approach, focused on visual design Scientific approach to web design in addition to visual design. Uses quantitative measurements that demonstrate enhanced in usability of site
All users see same home page and landing pages. Content is not adapted to individual user needs. Flat design Responsive, data-driven website with personalized design based on user type, geo-location, browsing history, and other preferences.
Numerous pages with drill down navigation where end-users have to navigate through the website to find information. Content intelligently adapted to individual users/groups. Content surfaces based on end-user needs. Uses an Adaptive Content Strategy
Traditional keyword based Search Engine Optimization process Patent pending Deep Web Search Engine Optimization process to dominate search and increase competitive scoring of website (See section on competitive analysis).