Sumithra Jagannath

SUMITHRA JAGANNATH

PRESIDENT, ZED DIGITAL
Sumithra's Bio

Sumithra Jagannath is a driven, technology-focused President with deep roots in software development, custom enterprise search engine development and digital marketing strategies. She is the Owner of ZED Digital (www.zeddigital.net), a digital software enterprise based in Columbus, Ohio. ZED Digital provides web & mobile application development and digital marketing solutions to help businesses grow their online revenues and become authorities in their market.

Ms. Jagannath is a McGill University post graduate and served as professor of software usability at Concordia University graduate school in Montreal, Canada. She founded a consulting firm in software usability fresh out of college and has not looked back since. She now sits on the Web Development Board of Advisors at Franklin University and is the Vice President for Healthcare Businesswomen’s Association. Her expertise stems from her passion for computers and 20+ years of experience in software development and implementing usability engineering processes in organizations such as utility companies, banks and Government organizations.

Her flagship product for transit called ZIG has provided state of the art technology in trip planning to leading transit organizations in the country such as Central Ohio Transit Authority and Greater Cleveland RTA.

Her technology has been mentioned in leading publications such as The Wall Street Journal, London Times and The Hindu Business Line and was also named as a finalist to the Canadian Octas awards and BizTech Innovation awards.

She is a spirited entrepreneur, public speaker and the proud mother of a beautiful daughter. She was elected to the Who's Who of entrepreneurs and Oser au Feminin, a French publication of powerful women in business and won the Minority Business Enterprise of the Year in the Biztech Awards from Columbus Business First. Through her career, Ms. Jagannath has led international teams based in Canada, India, USA and South Africa.

DR Srini Ramaswamy

DR. SRINI RAMASWAMY

CHIEF OF TECHNOLOGY, ZED DIGITAL
Srini's Bio

Dr. Srini is passionate about design of large scale software-integrated systems that impact quality of human life. He has a balanced blend of academic, start-up and industry experiences and serves as Chief of Technology at ZED Digital.

  • Strong track record in fostering highly functional global teams that engage in thoughtful risk taking and creative problem-solving in a fast-paced, deadline-driven environment
  • Demonstrated global technology management expertise with experiences in managing local, remote, outsourced/offshore and virtual technical/cross-functional teams.
  • Deep understanding of software development and project management expertise across the product life cycle promoting highly effective product development (Waterfall, Agile) approaches and project execution with a focus on Performance, Quality, Cost and Innovation and Continuous Improvement; while balancing new feature development with paying down historical technical debt.
  • Ability to manage and lead a culturally diverse, world-class software development team within the organization to achieve superior results while anticipating risks and roadblocks
  • Actively consulted as an expert on legal cases involving globally outsourced projects, identity theft and POS credit card authentication cases.

Specialization
Data Aggregation for Smart Cities and Transportation, Technical / Engineering Management (Software and Systems), Program/Project Management, New technology scouting and evaluation, Vision / strategy development and execution, software development process adaptation and improvement, Industrial Automation systems, Energy, Power & Water Systems, Healthcare systems, Healthcare IT, Big Data, Cloud Computing.
Personal
Enjoy travel, reading, writing, speaking to students and educational advocacy issues. Have traveled extensively in Europe, Asia and Americas; enjoy visits to natural and man made wonders; visited the Amazon, Galapagos, Stonehenge, Fjords, Pompeii, Millau Viaduct, Cricket 'holy' grounds (Lords and MCG), Himalayas, Alps, Andes (Cotapaxi, Chimborazo) and the Rockies.
DR Srini Ramaswamy

FRANK T. MARTIN

DIGITAL STRATEGIST, TRANSIT
Martin's Bio

Frank T. Martin is an Hall of Fame awardee for 2016 by the American Public Transit Association. He has spent more than three decades in the transit industry including private and public sectors in senior management (Senior Vice President - Atkins and Vice President – First Transit formally ATE Management and Service Company, Inc. respectively) for two global transportation and engineering companies and as Chief Executive Officer and Chief Operating Officer for several of the nations’ top transit organizations.

As a public servant, Frank developed the reputation as a skilled and accomplished public transportation management executive solving some of the most complex issues facing the public transit industry. He carried the same skills into the private sector for over the past ten years becoming a trusted advisor, as well as emerging as one of the industry’s preeminent business development and sales strategist.

Mr. Martin has extensive experience in business development and sales, urban and regional planning, including over 40 years of experience in managing and directing transportation projects focusing on multidisciplinary and complex planning, administration, and operations and maintenance; analyzing program systems and processes; and developing business plans and strategies to optimize operating efficiency.

He has served as a general manager and chief operating officer for several of the nation’s top transit systems and has served in an oversight capacity for the implementation of programs from South Florida (South Florida Regional Transportation Authority, formerly Tri-Rail) to Northern California (ACE, Caltrain, and Capital Corridor) while working as the chief operating officer for the Santa Clara Valley Transportation Authority (VTA).

Transit Marketing 1

…MOBILITY AS A SERVICE

AGGREGATES MULTIPLE MODES OF TRANSIT IN ONE CLICK

Our Smart Mobility Platform ZIG enables cities, airports and transit agencies to make a transition from mass transportation to MaaS Transportation (Mobility as a Service). ZIG provides streaming mobility data in a seamless, intelligent and personalized manner like Netflix’s streaming content which adapts intelligently to each user’s content choices.

Benefits to Riders

  • Gives riders control over planning and paying for trips.
  • Unique Transit Personalization feature offers intelligent and personalized transit options adapted to each rider’s specific needs . ZIG is not a one size fits all trip planner!
  • Informs riders of their transit’s location and calibrated travel times.
  • Single-click trip planner that integrates multiple modes of transportation in a unified interface public transit, rideshare, bikeshare, parking, entertainment, landmarks and more…
  • Multimodal mobile ticketing (hyper ink to multi modal mobile ticketing page) reduces time paying for and boarding the transit
  • Faster overall trip times.
  • Reduced distance to transit access
  • Dynamically routed trips based on weather or traffic, system or service alerts, stop closures
  • Personalized transit choices such as Reduced number of transfers, reduced walking, green routes etc
  • Improved experience when transferring across multiple transit services.

MULTI-MODAL TRIP PLANNER

Plan a trip for public transit, rideshare, bike share, parking, entertainment, landmarks and more in one interface.

Transit Marketing 2

Transit Marketing 3


Benefits to Transit Agencies

  • Our multi modal trip planning tool increases the customer’s experience and RIDERSHIP.
  • Multi modal trip planner increases mobile payment usage.
  • It gives you more data. You will be able to know where customer starts or ends their trip, where they wanted to go and what amenities, places and destinations are popular along various routes.
  • It provides a unified platform that can expand to new mobility options (e.g. microtransit) that you want to promote in the future.
  • Alternate source of revenue. Amenities and destinations listed on the app could pay your agency a revenue share to be listed on the platform.

We power the online technology for transportation authorities and shared mobility providers to get you moving.