ZED WORKSHOP: Bridging the Gap Between Personalization & Web Analytics
Breakaway from the Crowded Digital Experience Pack!
Learn how to build personalized, data-driven websites that adapt to every visitor’s needs each time they visit. Studies show that companies who make improvements to their measurement and ROI capabilities are more likely to report a minimum of 20% increase in sales.
In this hands-on workshop, you’ll learn how to read and understand your business’s advanced website analytics in order to reach customers where they’re at. We will share how to leverage your diverse internal & external data for competitive differentiation to drive compelling user experiences and generate tangible leads. Presentation will include discussion on how web analytics can be used to build smart, data-driven websites. Your analytics toolbox will include:
- Historical Behavior Analysis
- Social Signals
- Buyers Personas
- Web Analytics
- Customer Journey Mapping
- Channel Optimization
Come network with area businesses while enjoying a hot breakfast followed by our workshop.
Reserve your seat today!
Date: Oct 18, 2016
Time: 9:00AM – 12:00 PM
Please bring Your Laptop. Wifi will be provided!
About ZED Digital
ZED Digital is a digital marketing and software development company headquartered in Columbus, Ohio. This workshop is part of our ZED Training series in Digital Marketing. ZED Training was created with the Mission to provide innovative education, tools and career development programs to strengthen & support Internet Marketing Skills & Performance for businesses & individuals. Learn More about ZED Training here.
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Cost: $25 (we will contact you for payment information)