Sumithra Jagannath

SUMITHRA JAGANNATH

PRESIDENT, ZED DIGITAL
Sumithra's Bio

Sumithra Jagannath is a driven, technology-focused President with deep roots in software development, custom enterprise search engine development and digital marketing strategies. She is the Owner of ZED Digital (www.zeddigital.net), a digital software enterprise based in Columbus, Ohio. ZED Digital provides web & mobile application development and digital marketing solutions to help businesses grow their online revenues and become authorities in their market.

Ms. Jagannath is a McGill University post graduate and served as professor of software usability at Concordia University graduate school in Montreal, Canada. She founded a consulting firm in software usability fresh out of college and has not looked back since. She now sits on the Web Development Board of Advisors at Franklin University and is the Vice President for Healthcare Businesswomen’s Association. Her expertise stems from her passion for computers and 20+ years of experience in software development and implementing usability engineering processes in organizations such as utility companies, banks and Government organizations.

Her flagship product for transit called ZIG has provided state of the art technology in trip planning to leading transit organizations in the country such as Central Ohio Transit Authority and Greater Cleveland RTA.

Her technology has been mentioned in leading publications such as The Wall Street Journal, London Times and The Hindu Business Line and was also named as a finalist to the Canadian Octas awards and BizTech Innovation awards.

She is a spirited entrepreneur, public speaker and the proud mother of a beautiful daughter. She was elected to the Who's Who of entrepreneurs and Oser au Feminin, a French publication of powerful women in business and won the Minority Business Enterprise of the Year in the Biztech Awards from Columbus Business First. Through her career, Ms. Jagannath has led international teams based in Canada, India, USA and South Africa.

DR Srini Ramaswamy

DR. SRINI RAMASWAMY

SENIOR TECHNOLOGY ADVISOR, ZED DIGITAL
Srini's Bio

Dr. Srini is passionate about design of large scale software-integrated systems that impact quality of human life.

  • Strong track record in fostering highly functional global teams that engage in thoughtful risk taking and creative problem-solving in a fast-paced, deadline-driven environment
  • Demonstrated global technology management expertise with experiences in managing local, remote, outsourced/offshore and virtual technical/cross-functional teams.
  • Deep understanding of software development and project management expertise across the product life cycle promoting highly effective product development (Waterfall, Agile) approaches and project execution with a focus on Performance, Quality, Cost and Innovation and Continuous Improvement; while balancing new feature development with paying down historical technical debt.
  • Ability to manage and lead a culturally diverse, world-class software development team within the organization to achieve superior results while anticipating risks and roadblocks
  • Actively consulted as an expert on legal cases involving globally outsourced projects, identity theft and POS credit card authentication cases.

Specialization
Data Aggregation for Smart Cities and Transportation, Technical / Engineering Management (Software and Systems), Program/Project Management, New technology scouting and evaluation, Vision / strategy development and execution, software development process adaptation and improvement, Industrial Automation systems, Energy, Power & Water Systems, Healthcare systems, Healthcare IT, Big Data, Cloud Computing.
Personal
Enjoy travel, reading, writing, speaking to students and educational advocacy issues. Have traveled extensively in Europe, Asia and Americas; enjoy visits to natural and man made wonders; visited the Amazon, Galapagos, Stonehenge, Fjords, Pompeii, Millau Viaduct, Cricket 'holy' grounds (Lords and MCG), Himalayas, Alps, Andes (Cotapaxi, Chimborazo) and the Rockies.
DR Srini Ramaswamy

FRANK T. MARTIN

DIGITAL STRATEGIST, TRANSIT
Martin's Bio

Frank T. Martin is an Hall of Fame awardee for 2016 by the American Public Transit Association. He has spent more than three decades in the transit industry including private and public sectors in senior management (Senior Vice President - Atkins and Vice President – First Transit formally ATE Management and Service Company, Inc. respectively) for two global transportation and engineering companies and as Chief Executive Officer and Chief Operating Officer for several of the nations’ top transit organizations.

As a public servant, Frank developed the reputation as a skilled and accomplished public transportation management executive solving some of the most complex issues facing the public transit industry. He carried the same skills into the private sector for over the past ten years becoming a trusted advisor, as well as emerging as one of the industry’s preeminent business development and sales strategist.

Mr. Martin has extensive experience in business development and sales, urban and regional planning, including over 40 years of experience in managing and directing transportation projects focusing on multidisciplinary and complex planning, administration, and operations and maintenance; analyzing program systems and processes; and developing business plans and strategies to optimize operating efficiency.

He has served as a general manager and chief operating officer for several of the nation’s top transit systems and has served in an oversight capacity for the implementation of programs from South Florida (South Florida Regional Transportation Authority, formerly Tri-Rail) to Northern California (ACE, Caltrain, and Capital Corridor) while working as the chief operating officer for the Santa Clara Valley Transportation Authority (VTA).

DIGITAL MARKETING STRATEGY

“Our Accountability is to make you the Online Authority in your Market”

Our Services

NEW GOOGLE UPDATE FAVORS RESPONSIVE WEB DESIGN


Google announced, starting April 21, 2015, mobile-friendly websites will rank better on mobile devices. This announcement means your website traffic could drop significantly unless you have a mobile-friendly website.

This shift obviously has an impact on your website strategy. A website that is user-friendly on multi-platform devices such as smartphones and tablets is vital. This is where Responsive Web Design comes into play.

WHAT IS A RESPONSIVE WEBSITE DESIGN?


  • Responsive web design allows your website to change size, shape, and function based on multiple platforms and devices the visitor is using.

  • It provides a better user experience – bigger font and other, important functions for increased usability on mobile devices.

  • It makes navigation on a mobile device easy and intuitive.

WHY DO YOU NEED IT ?


  • Without a Responsive Website, visitors will have a hard time navigating and using your website on a mobile device.

  • Google realizes the importance of great user experience when visitors click on one of its top results. If someone clicks on the top search result that Google provides and the page is difficult to navigate and use, then this reflects poorly on Google’s brand.

  • Google decided that this was so important that they announced, starting April 21, 2015, websites that are not mobile friendly, will receive a ranking penalty. This announcement means your website could drop significantly in Search Engine Rankings unless you have a Responsive Website.

  • You can check whether your website is mobile-friendly or not by using Google’s mobile-friendly test. If your website does not pass the test, then you may receive a ranking penalty on Google Search Rankings starting April 21.

example 2 of responsive web design zed digital columbus ohio

example 3  of responsive web design zed digital columbus ohio

HOW DO I GET A RESPONSIVE WEBSITE ?


At ZED Digital, we are keen on providing you with the right website for your needs. This takes some strategy and planning. We will be glad to provide you with 1 hour of free consultation, to determine the right website strategy for you. During this consultation we will provide the following:

  • Free assessment of your market and website needs

  • A website report identifying the strengths and weaknesses of your website

  • A strategic plan going forward with your website project

ZED Digital has over 15 years of experience creating successful website strategies for businesses. You can view our case studies to see how a Responsive Web Design has helped some of our clients. If your Search Engine Rankings are important to your business, then you will need to act fast in order to ensure you don’t lose traffic. To help out local businesses obtain a Responsive Website, we are holding a free website contest and your business could win a free Responsive Website! Enter to win and your website could be saved from Google’s ranking penalty.

REFER TO THE INFORMATION BELOW
FOR RESPONSIVE WEB DESIGN AND ITS IMPORTANCE