Google announced, starting April 21, 2015, mobile-friendly websites will rank better on mobile devices. This announcement means your website traffic could drop significantly unless you have a mobile-friendly website.
This shift obviously has an impact on your website strategy. A website that is user-friendly on multi-platform devices such as smartphones and tablets is vital. This is where Responsive Web Design comes into play.
Responsive web design allows your website to change size, shape, and function based on multiple platforms and devices the visitor is using.
It provides a better user experience – bigger font and other, important functions for increased usability on mobile devices.
It makes navigation on a mobile device easy and intuitive.
Without a Responsive Website, visitors will have a hard time navigating and using your website on a mobile device.
Google realizes the importance of great user experience when visitors click on one of its top results. If someone clicks on the top search result that Google provides and the page is difficult to navigate and use, then this reflects poorly on Google’s brand.
Google decided that this was so important that they announced, starting April 21, 2015, websites that are not mobile friendly, will receive a ranking penalty. This announcement means your website could drop significantly in Search Engine Rankings unless you have a Responsive Website.
You can check whether your website is mobile-friendly or not by using Google’s mobile-friendly test. If your website does not pass the test, then you may receive a ranking penalty on Google Search Rankings starting April 21.
At ZED Digital, we are keen on providing you with the right website for your needs. This takes some strategy and planning. We will be glad to provide you with 1 hour of free consultation, to determine the right website strategy for you. During this consultation we will provide the following:
Free assessment of your market and website needs
A website report identifying the strengths and weaknesses of your website
A strategic plan going forward with your website project
ZED Digital has over 15 years of experience creating successful website strategies for businesses. You can view our case studies to see how a Responsive Web Design has helped some of our clients. If your Search Engine Rankings are important to your business, then you will need to act fast in order to ensure you don’t lose traffic. To help out local businesses obtain a Responsive Website, we are holding a free website contest and your business could win a free Responsive Website! Enter to win and your website could be saved from Google’s ranking penalty.