Many people don’t realize that a website is actually just the surface level of the way the internet and search engines work. While a website plays a key role in online marketing and SEO, choosing the right platform to host your website is just as important as the site itself. To distinguish the two, a platform allows additional website functionality through means of application programming interface, API. The API allows different functionalities to become active on a website, enhancing its purpose and marketing benefit.
As 2014 comes to a close, we want to take a look ahead into what web design will have in-store for 2015. If you are a small business looking to grow your online presence, here are some tips that can really increase conversions from your website.