What is a customer journey? Why is it important? How can your company utilize it? All of these questions are important to ask when developing a customer driven marketing campaign for your company or small business. A “customer journey” is a marketing campaign used to create better experiences for your target market through the business cycle. The customer journey aligns with the development of the business lifecycle and are broken up into several stages along the way to provide a positive, efficient, and most important, a profitable customer experience.
We’re almost to the end of 2015, but Google and other search engines keep moving right along. The SEO world changes fast so the SEO tactics that worked just a couple years ago might have little correlation with success now. To keep the digital community updated on search ranking factors for site placement, we are offering this free white paper.
Whenever we attend conferences or networking events to meet new people, they’ll likely act as if they know what our job is about right up until we begin asking about their digital marketing strategy. In this day in age, it’s difficult to avoid the term “digital marketing”, much less, “digital media”. We are surrounded by it, often unaware of how much it influences and affects our decisions. We know it involves the internet and hosts of other social media outlets, terms, and software to make it run effectively, but what does it involve and why is it so important?
“Google search has the power to rig the 2016 election”, according to Fortune’s recent article based off of the American Institute for Behavioral Research and Technology’s study. What a thought. Something as simple as asking the Google search bar, “who will win the presidential election” is enough to sway undecided voters by nearly 20%. And why not? The NY Times stated that Google search engine accounts for nearly 80% of all web searches in the US. According to Statistic Brain Research Institute in 2014, Google had an average of 5,740,000,000 searches per day. If that doesn’t prove Google search is a trusted authority amongst web users, then we’re not paying attention.
Many people don’t realize that a website is actually just the surface level of the way the internet and search engines work. While a website plays a key role in online marketing and SEO, choosing the right platform to host your website is just as important as the site itself. To distinguish the two, a platform allows additional website functionality through means of application programming interface, API. The API allows different functionalities to become active on a website, enhancing its purpose and marketing benefit.
It’s been over 2 months since Google updated its algorithm to rank responsive websites higher in search results. Google stated that the update would be rolled out over the course of the week so we should be able to analyze the effects. Sure enough, some websites that didn’t convert to a responsive website in time saw their mobile rankings drop precipitously.
This past week, there have been increased incidences of hacking on WordPress websites and is likely to continue for several more weeks. If hacked, your website may be unavailable for use until restored.
Anyone using a WordPress website should take certain immediate actions to ensure their websites are secure.
What should I do?
Google announced, starting April 21 2015, mobile-friendly websites will rank better on mobile devices. This announcement means your website traffic could drop significantly unless you have a mobile-friendly website.
This shift obviously has an impact on your website strategy. A website that is user-friendly on multi-platform devices such as smart phones and tablets is vital. This is where responsive web design comes into play.
When a company decides to redesign their website or build a new one, there are 3 factors that often get forgotten:
- Website strategy. Many companies decide they want a new, prettier website and don’t stop to think about how it will be utilized to add value to their business.
- How much you’ll have to spend to see a return on investment. In order to develop a website that will generate leads and sales, you have to commit to invest time and money into the website.
- How long it will take to see a return on investment. Even great websites typically don’t grow your business right away. It can take years before your investment starts to really pay dividends.
Interested in increasing your bottom line, improving the image and visibility of your business, and doing it all for free? Read on!
We’re having a contest and if you’re a business owner, you have a chance to win big! To celebrate our recent rebranding and 17 years in business, we’re giving away a free business website, custom mobile app, and other prizes valued at $30,000. Our websites are designed to boost your business’ success online – view case studies.
It is an easy 3-step process to enter the contest. All you have to do is view the details at our website/mobile app contest page and follow the instructions. Good luck!