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Author: zeddigital1

digital marketing strategies
15 Oct

What is digital marketing really about?

According to SAS Institute Inc., digital media is so pervasive in nature that consumers have access to information any time and in any place they want it. People no longer hear or find information based on the advertisements that you personally tailor to make them believe what you want them to believe. Media is everywhere in many open forms and the consumers don’t just see what your company has to say about the brand but what friends, family, and peers are saying. They listen to people they trust and if...

google template
3 Sep

The Power of Google Search

“Google search has the power to rig the 2016 election”, according to Fortune’s recent article based off of the American Institute for Behavioral Research and Technology’s study. What a thought. Something as simple as asking the Google search bar, “who will win the presidential election” is enough to sway undecided voters by nearly 20%.  And why not? The NY Times stated that Google search engine accounts for nearly 80% of all web searches in the US. According to Statistic Brain Research Institute in 2014, Google had an average of 5,740,000,000 searches per day. If that doesn’t prove Google search is a trusted authority amongst web users, then we’re not paying attention.

system code
3 Jul

Website Platforms: The Basics

  

Many people don’t realize that a website is actually just the surface level of the way the internet and search engines work. While a website plays a key role in online marketing and SEO, choosing the right platform to host your website is just as important as the site itself. To distinguish the two, a platform allows additional website functionality through means of application programming interface, API. The API allows different functionalities to become active on a website, enhancing its purpose and marketing benefit.

mobile view
26 Jun

What were the Consequences of the Google Mobile Update?

It’s been over 2 months since Google updated its algorithm to rank responsive websites higher in search results. Google stated that the update would be rolled out over the course of the week so we should be able to analyze the effects. Sure enough, some websites that didn’t convert to a responsive website in time saw their mobile rankings drop precipitously.

cyber attack
28 Apr

Security Vulnerability on WordPress Websites

This past week, there have been increased incidences of hacking on WordPress websites and is likely to continue for several more weeks. If hacked, your website may be unavailable for use until restored.

Anyone using a WordPress website should take certain immediate actions to ensure their websites are secure.

What should I do?
google template
24 Apr

New Google Update Favors Responsive Design

Google announced, starting April 21 2015, mobile-friendly websites will rank better on mobile devices. This announcement means your website traffic could drop significantly unless you have a mobile-friendly website. This shift obviously has an impact on your website strategy. A website that is user-friendly on multi-platform devices such as smart phones and tablets is vital. This is where responsive web design comes into play....

digital marketing strategies
30 Mar

Digital Marketing Strategies that Work

When a company decides to redesign their website or build a new one, there are 3 factors that often get forgotten:

  1. Website strategy. Many companies decide they want a new, prettier website and don’t stop to think about how it will be utilized to add value to their business.
  2. How much you’ll have to spend to see a return on investment. In order to develop a website that will generate leads and sales, you have to commit to invest time and money into the website.
  3. How long it will take to see a return on investment. Even great websites typically don’t grow your business right away. It can take years before your investment starts to really pay dividends.
win prizes
19 Feb

Win a Free Website and Other Prizes Valued at $30,000

  Interested in increasing your bottom line, improving the image and visibility of your business, and doing it all for free? Read on!   We’re having a contest and if you’re a business owner, you have a chance to win big! To celebrate our recent rebranding and 17 years in business, we’re giving away a free business website, custom mobile app, and other prizes valued at $30,000. Our websites are designed to boost your business’ success online – view case studies.   It is an easy 3-step process to enter the contest. All you have...

zed training
12 Jan

ZED Launches Training Initiative

Introduction:

There is a growing need among small businesses in Ohio for better training programs to help them navigate the fast-changing Internet world. The strength of the business economy today depends increasingly on their online presence. A Gartner Group survey published in 2014 predicts that the Online Marketing industry will reach maturity in just 2 years and businesses need to be prepared to compete effectively when this happens.