WHAT IS WEBSITE PERSONALIZATION?
Website Personalization is a user-centered approach that can be used to identify opportunities for improving the holistic end-user experience. This approach puts the various users and their needs at the center and unearths important discoveries about end-user needs in the context of the end-to-end “customer journey”. This approach may help you understand what is important to the website user, identifies gaps in the existing experience, prioritizes what to focus on at key interactions, and identifies relevant solutions that can support the creation of content, design roadmaps and business cases for the website.
Personalization shows users that you respect their time. Gaining and maintaining their trust in your service is critical. For businesses, personalization allows you to extend your brand digitally to all people from all walks of life – a virtual assistant, if you will.
What Personalization Tools can identify
Place Of Work
Size Of Company
Number Of Visits
SEE HOW PERSONALIZATION CAN WORK FOR YOU
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